If you haven’t noticed, Twitter is imploding. Since Elon Musk bought the company, it’s been learning experience after learning experience, with the most important one being the public at large learning that perhaps Elon isn’t a genius after all. Unfortunately, though that lesson was a long time coming, he’s probably going to destroy Twitter in the process.

Twitter in a lot of ways represents the worst of the app-driven attention economy internet. It’s created the term ‘doomscrolling’ and one of the most common euphemisms for it is ‘hellsite’. But, as much as we hate it, we can’t peel our eyes away. This has been strongly true, among many places, in the TTRPG community.

Twitter’s relatively easy engagement algorithm means that even small creators can find eyeballs, and they can do it without much concerted strategy. Though we’ve often termed using Twitter for promotion as ‘shouting into the void’, the fact is that if you keep at it, you will build a following, and it can be really difficult to figure out how to rebuild such a following in the absence of, well, Twitter.