Tag Archives: Marketing

Who Is Your Game Designed For?

Role-playing games are a complicated medium. The act of reading a game is not the same as the act of playing it, which is not the same as the act of running it. This was not in fact acknowledged in the first role-playing game, Dungeons and Dragons; almost nobody understood how to play after reading, and the designers were pretty much just hoping that wargamers would buy their standalone rules rather than doing anything in particular to make it so. As such, for decades, enthusiastic role-players have grabbed their books, put their heads together, and puzzled it out.

The market of enthusiastic role-players is saturated. More and more games are coming out and fewer and fewer of them are gaining the sort of traction which actually pays their designers. The centerpiece to this is the explosion of Dungeons and Dragons Fifth Edition, which grew significantly faster and larger than any previous edition despite not being designed any better than any of them. So why is that? And how do other games do better?

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RPG Market Data is a Mess

There’s a lot of reasons people say that the RPG hobby is in a golden age right now. Increased legitimacy of the hobby in general, new audiences reaching games through streaming and podcasts, and an exploding variety of types and titles of games make for a more diverse and dynamic hobby than we’ve ever had before. But what do we actually know about the hobby and how it’s growing? What do we know about the competitive dynamics of the industry, from Wizards of the Coast down to the one-man shops? The simple answer to “what do we know” is “not much”. Finding real data about this hobby of ours is a struggle—and that’s when it isn’t downright impossible.

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