There’s a wide world of games out there, and from a gamer’s perspective it’s an embarrassment of riches. More games than you could ever play or even read, and altogether too many things to do and places to start. How gamers navigate the hobby is important for game designers, who are all jockeying for the dollars that gamers spend.

Everyone goes about their gaming purchases in different ways, much as they go about buying groceries, appliances, or furniture. In gaming, a hobbyist is likely to make many gaming purchases over time, and how they segment these purchases depends on what they’re trying to do. The assessment of how buyers behave with regards to their purchases is called customer segmentation, and it’s a key element of market research and strategy consulting. When you understand how your customers act, it’s easier to plan for their behavior and make more effective product and marketing decisions.