The RPG hobby is nearly 100% self-published. This makes sense on itch.io and when talking about the many solo designers with DBAs like ‘Sine Nomine Publishing’ or ‘Bastionland Press’, but it extends across the whole hobby. At no point did Mike Pondsmith submit Mekton to a publisher; he formed his own company, R. Talsorian Games (and had investors in his company, somewhat unusual then and much rarer now). Steve Jackson Games was formed, unsurprisingly, by Steve Jackson. Even TSR was just designers trying to get their games out into the world.

This dearth of publishers creates a problem for aspiring RPG designers: A complete lack of support services. You can hire an editor, artists, even a marketing consultant, but that’s money out of your pocket and a severe constraint for most designers who haven’t yet sold a game. That’s the reason the publisher model is so appealing: For a promise of future revenue, a publisher will provide a designer with all the resources they need to succeed. All the designer needs to do is bring them a game that all parties agree is good.

It works great for fiction, it’s been used much less often in the RPG world. Some designers who extend into publishing, companies like Evil Hat Productions, typically represent games by designers they’re already familiar with as a way to reduce downside risk. It’s a reasonable business strategy but it greatly diminishes the number of new games that can be elevated if fewer risks are taken to discover them. Others, like Indie Press Revolution, do a great service getting games into print and distributed but, once again, they’re curating existing games and designers more than discovering new ones. It all begs one question: Is there an effective business model to discover promising game designers and give them the resources they need to stand toe to toe with the big guys?